Privacy Policy

Note: This policy describes our practices in plain language; it does not constitute legal advice for your personal situation.

This Privacy Policy explains how Essex Car Store Limited, trading as Sell My Car Quick Today(“we”, “us”, “our”), collects, uses, and protects your personal data when you visit this website or sell us your car.

1. Who we are

Essex Car Store Limited is a private limited company registered in England and Wales (company number 11687647). Our registered office is Essex Car Store, Lower, Chapel Hill, Lakes Innovation Centre, Braintree, Essex CM7 3QU.

For data protection purposes, Essex Car Store Limited is the data controller. You can contact us at hello@sellmycarquicktoday.com or by writing to our registered office.

2. What information we collect

We collect the following types of personal data:

• Vehicle and contact details: registration number, mileage, condition; your name, email address, mobile number.
• Identity verification: photo ID and proof of address checked at appointment.
• Payment details: bank account information for transfer.
• Website analytics: with your consent, we collect usage data via Google Tag Manager (which may load Google Analytics) and the Meta (Facebook) Pixel. This can include pages visited, time on site, referral source, and basic device or browser information. Your vehicle registration number is not sent to those tools.

3. How we use it

• To provide a vehicle valuation and complete a sale.
• To verify your identity and prevent fraud.
• To make payment for your vehicle.
• To notify the DVLA of the change of ownership.
• To respond to your enquiries and provide customer support.
• To comply with legal obligations (HMRC records, anti-money laundering checks).
• With your consent, to improve our website using analytics and to measure whether our advertising is effective.

4. Lawful basis for processing

We rely on the following lawful bases:

• Contract: processing necessary to provide the valuation and complete the vehicle sale.
• Legal obligation: notifying DVLA, retaining records for HMRC.
• Consent: for marketing communications and non-essential cookies.
• Legitimate interests: fraud prevention and improving our service.

5. Who we share your data with

• DVLA — to register the change of ownership.
• Your finance provider — if you have outstanding finance, to settle the loan.
• Resend — our email delivery provider (handles booking confirmations).
• Google Tag Manager / Google— website usage data (typically aggregated), only with your consent. See Google’s Privacy Policy.
• Meta (Facebook Pixel)— website usage and advertising measurement data, only with your consent. See Meta’s Privacy Policy.
• Auction platforms and trade buyers — if we resell your vehicle, but only the necessary technical and historical information about the car (not personal data).

We never sell your personal data.

6. How long we keep your data

We retain transaction records for seven years to comply with UK tax law. Marketing data is held until you opt out. Website analytics data is retained according to each provider’s settings (for example, Google Analytics currently defaults to 14 months; Meta retains data according to its own policies and your choices in Meta’s products).

7. Your rights

Under UK GDPR you have the right to:

• Access your personal data (a “subject access request”)
• Correct inaccurate data
• Request erasure (where legally possible)
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Complain to the Information Commissioner’s Office (ico.org.uk)

To exercise any of these rights, email hello@sellmycarquicktoday.com.

8. Cookies

See our Cookie Policy for details on how we use cookies and how you can manage your preferences.

9. Changes to this policy

We may update this policy from time to time. We’ll post the updated version here and, for material changes, notify you by email.